How To Become Wealthy Using Rich Results
Gone are the days when search results were exclusively text links. Search results today are comprised of pictures, videos, texts and even maps. The internet is growing at a very fast pace and though a lot of bloggers may view competing with videos as an unfair competition, they have to adapt and move with the internet’s developments. If you wish to succeed in this competitive market, you need to ensure that you are aiming for rich results, which means aiming for great content. This article seeks to educate the reader on a number of rich results and how to implement them as strategies.
The first rich result we will look at is video results. Before the incorporation of texts and videos together in the internet, one had to click on a tab named video so as to get access to his or her desired video, which was the main reason why people opted for text links that came directly from their search results. Today, videos are having a lot of views because Google saw an opportunity to capitalize on videos by giving them a special section on the results page.
Another rich result is rich ads. For a long time now, ads have been part of Google’s search results. However, google has just begun putting ads at the top of one’s search findings. Competing with an ad is near impossible because they are artificially elevated by Google because they are paid for. It becomes harder to promote your content while competing with these ads because they contain visuals, which are typically attractive to browsers, and information to do with the companies being advertised. You have to implement strategies that will ensure you do not lose your customers to the ads if you cannot afford to pay for them.
Map snippets are also part of rich results. A map snippet will give clients a list of locations to get whatever services they are looking for. Information contained in map snippets includes a business’ address, its photos, its working hours and information about what it provides. Google had tried to bring a balance between those with map snippets and those without by not giving links to access the businesses with map snippets right away. Businesses without map snippets tend to have a lot of online customers whereas those with map snippets get a lot of physical customers.
As a business owner looking to make sales, you have to ensure that you get listed by Google. Ensure that you are listed because you will instil more confidence in your potential clients if they have your contact information.
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